Cesar Menezes is the Chairman and Managing Director of Wallace Pharma group of companies . He is also the Chairman of Indi Pharma Pvt Ltd and Wallace USA, LLC which owns Goodwin Biotech Inc, Florida, USA. He along with his wife and two daughters holds 100% ownership of the Company.

The group  has its Head office situated at Panaji, Goa where its finance department is based. The factories are in Ponda, Goa, Dharwad and Nalagarh in Himachal Pradesh. The group  has a work force of 1800 persons . Its Sales and Marketing office which is based at Andheri, Bombay, markets a number of registered trade mark products of the Company through its large  field force of 1400 medical representatives, district managers and regional managers. It distributes its products through its C&F depots in all States in India. The sales turnover of the group for the year ended March 2009 is over Rs 200 crores.

A well known figure in Goa, he is the President of the  Goa Yachting Association, Board Sailing Association of India and Council member of the Yachting Association of India.

He has been the past president of a number of other associations including the Goa Pharmaceutical Manufacturers Association. He heads a number of Charitable Trusts which do a lot of social service.

A keen sailor, he participated in various Enterprise Championships even as recently as March 2000 when he participated in the Masters Enterprise National Championship. Since 1973, he has organized numerous Regattas and many of the National Championships held in Goa.

The other important positions he has held in the Sports field are ; Vice President of Goa Olympic Association, Council Member of the Sports Authority of Goa, Council Member of the National Institute of Water Sports Goa.

As Managing Trustee of Prateek Menezes Memorial Foundation, he has made tremendous contribution in Pediatric Oncology at Goa Govt. Medical College & Tata Memorial Hospital.

His other major interest is education .He is Chairman of the Marian Institute of Health Care management . He is also the Managing Trustee of Maria Crescencia Menezes Memorial Educational Trust, which promotes various educational programmes.